I’m Zeta, a digital product creator with 15+ years of experience in software and startups.

I have worked as a software engineer, engineering manager, and co-founded several companies. My focus is solving real problems by creating products that are simple, practical, and useful.

I create digital products and help teams ship better software. Right now, I'm focused on AI-powered tools and voice agents. I also built Coffee Master, an app that helps specialty coffee lovers brew better coffee at home — you scan your coffee bag, pick your brewing method, and get a personalized recipe with the right grind size, ratios, and timing for that specific coffee.

Along with that, I share what I've learned about product development, bootstrapping, engineering leadership, and how to grow effective and collaborative teams.

When I'm not working, you'll probably find me riding my bike on gravel roads or dialing in a new specialty coffee. That obsession with coffee is what inspired Coffee Master in the first place.

Sometimes I share thoughts on Twitter about AI, APIs, and product development.

Feel free to get in touch at hey[at]zzev.me or reach out on Twitter. I'm always up for talking tech, startups, or just exchanging ideas.